🏫 Giới thiệu

Ngôn ngữ: Vietnamese, English

🎓 Học vấn

2012 – 2014
Master’s Degree in Purchasing and Supply Chain Management
Degree issued in: 2014
Institution: University of Westminster, United Kingdom

2009 – 2013
Bachelor’s Degree in Business Studies
Institution: University of Gloucestershire, United Kingdom

💼 Kinh nghiệm làm việc và giảng dạy

2014 –
Đơn vị: Marketing Department, University of Sunderland
Vị trí: Marketing Executive

2016 – 2017
Đơn vị: UK Counseling Team, IDP Education
Vị trí: UK Counselor

2017 – 2020
Đơn vị: Marketing and Recruitment Department, Elmhurst University
Vị trí: Student Recruitment Manager

2020 – 2024
Đơn vị: Marketing and Recruitment Department, Kent Institute Australia
Vị trí: Regional Marketing Manager

2020 – Nay
Đơn vị: Posts and Telecommunications Institute of Technology (PTIT)
Vị trí: Marketing Lecturer

2020 – 2021
Đơn vị: IBD@NEU – International School of Management and Economics, National Economics University
Vị trí: Visiting Professor / Tutor in Digital Marketing

2022
Đơn vị: Institute of International Training, Thuongmai University
Vị trí: Visiting Lecturer in Customer Relationship Management

2023
Đơn vị: Faculty of Management and Tourism, Hanoi University
Vị trí: Visiting Lecturer in Principles of Marketing

2024 – Nay
Đơn vị: Marketing and Recruitment Department, HTMi Hotel and Tourism Management Institute, Switzerland
Vị trí: Recruitment and Marketing Manager

📚 Công trình nghiên cứu tiêu biểu

2021
• “Better Understanding of Generation Z – An Effective Approach for Brands in Vietnam”
Tác giả: Co-Author
Xuất bản tại: Journal of Education & Society, ISSN 1859-3917, No. 129 (190), December 2021

• “Generation Z’s Technology Habits”
Tác giả: Co-Author
Xuất bản tại: Journal of Asia Pacific Economic, ISSN 0868-3808, No. 602, December 2021

2022
• “Technology Habits of Generation Z in Vietnam”
Tác giả: Co-Author
Xuất bản tại: Journal on Information and Communications, ISSN 0868-3808, No. 01 (2022), Page 01–02

• “Theory of Consumption Values and Consumer Ethnocentrism in Generation Z’s Tourism Consumer Behaviour Research: A Study of Domestic Travel Destination Choice in Context of Vietnam”
Tác giả: Co-Author
Xuất bản tại: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No. 06 (19), 2022

2023
• “Factors Affecting the Intention to Use Urban Railway System in Hanoi”
Tác giả: Co-Author
Xuất bản tại: Journal on Information and Communications, ISSN 0868-3808, 02 (CS.02) 2023, Page 16–26

• “The Impact of Short Video Marketing on Social Media on Generation Z’s Purchase Intention”
Tác giả: Pham Thi Thai Quynh
Xuất bản tại: Journal of Finance and Accounting Research, ISSN 1859-4093 & 2588-1493, No. 813 (2023), Page 173–175

2024
• “A Review of Network Financial Recovery and Its Regulatory Applications in Financial Systematic Risk Regulations”
Tác giả: Co-Author
Xuất bản tại: Cuadernos de Economia (Spain), Scopus Q2 (2024), IF 0.986

• “Regulatory Impact of a Governmental Approach for Artificial Intelligence Technology Implementation in Vietnam”
Tác giả: Co-Author
Xuất bản tại: Journal of Infrastructure, Policy and Development, ISSN 2572-7923, Scopus Q2

• “Implications of Critical Success Factors for Digital Transformation in Vietnam Using a Hybrid Neutrosophic Analytic Hierarchy Process”
Tác giả: Co-Author
Xuất bản tại: International Journal of Sustainable Engineering, ISSN 1939-7038, Scopus Q1

• “Evaluating the Process of Implementing Digital Transformation in Vietnamese Universities”
Tác giả: Co-Author
Xuất bản tại: Journal of Infrastructure, Policy and Development, ISSN 2572-7923, Scopus Q2